I vividly rememeber a time at music college when the question "What is art?" set off the first academic year with the intention of generating some healthy discussion about it. Maybe it was also to challenge preconceived ideas or to expand thoughts that people may already have on the subject, but my recollection of this day was of a very defensive position that one lecturer took when I suggested that the question "What is art?" was actually quite limited, and that perhaps the topic may be better addressed by asking "Where is art?" "When is art?" "How is art?" and even "Why is art?". Judging by the reaction I got, I don't think these questions fit into that particular lecturers 'plan', and as I learned quickly, you can't go against 'the plan' in an established academic setting. To challenge 'the plan' is to challenge the institution itself, and they don't like that very much. For anyone else, outside an institutionalised educational setting who may wish to explore an idea and develop a deeper understanding of a topic beyond some elses 'plan', asking better questions is a very good way to achieve that.
What this brings me to is an important set of questions which can be asked of anything, and for the current focus on phrasing, "What is phrasing?" can generate some interesting answers, but how about "Where is phrasing?" "When is phrasing?" "How is phrasing?" or even "Why is phrasing?". Proper grammar might sometimes be difficult to fit with these questions, but what they pertain to is there, and exploring the answers to these 'better questions' can lead to some useful insights that in turn, can better inform what it is you're trying to do.